Who we are | Konga Group

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Our Vision is to be the engine of commerce and trade in Africa.

Our Mission is to create a trusted and vibrant retail ecosystem that facilitates trade across Africa - connecting millions of buyers and sellers while empowering everyone to grow, thrive, and succeed.

To achieve this, we are committed to enabling buyers, sellers, and businesses to access best priced products, transact from anywhere, and grow their business with ease.

Our Core Values

Underpinning our vision are six core values. These six values, embedded across the Group, are the foundation of our corporate culture.

Love for our customers

Satisfied customers are essential to our success. There are no kings in Konga, only servants of the customer.

Hardwork

We embrace hard work. We understand that it is only through pushing ourselves beyond our limits of comfort that we become better as individuals and as a company.

Teamwork & Sacrifice

We work together disregarding personal interests to meet the needs of our customers and to build a stronger company.

Honour & Integrity

We are open, honest and trustworthy in all our dealings.

Passion

We are passionate about our brand and our mission.

Constant Evolution

We always question the norm looking for opportunities to birth new ideas. As individuals we embrace flexibility and rapid change.

Konga at a Glance

These are the key facts and figures about our business. It contains bitesize information around our performance, our achievement, and our transformation.

As at December 2024 (unless otherwise stated)

Major Business
verticals

~200k

Registered Merchants

3+ Million

Monthly Average Web Traffic

~700

Employees with 40% female board representation.

Strategically located
retail stores across Nigeria

Million Delivered Orders

Largest composite online and retail channel in Nigeria

Exclusive Nigerian distributor of L’Oreal’s CeraVe and La Roche-Posay brands

Our Strategy

We have a winning strategy focused on building the most trusted tech-driven ecosystem that facilitates commerce and trade in Africa.

Our strategy is designed to connect our customers and sellers, bridge the barriers to market access, and empower businesses to unlock new opportunities for the future. At the foundation of our strategy are four clear strategic pillars.