2012
Launch and Early Adoption
The Konga Story
From our bold beginnings as an e-commerce platform to our expansion across multiple sectors, we've continuously pushed boundaries to shape the future of commerce. Explore the milestones that define who we are and where we are headed.
JULY 2012
Konga.com was launched with a bold vision to simplify
the retail experience, and revolutionise online shopping
in Nigeria.
The same day the website went live, Kehinde Laleye placed the first order on Konga.com for a beauty product. Watch Here
JULY 2013
Konga launched its first three pickup centres in key
areas of Lagos: Victoria Island, Surulere, and Ikeja.
NOVEMBER 2013
Konga.com crashed for 45 minutes on November 29, 2013,
due to unprecedented traffic driven by its Black Friday
promotion.
2013
Rapid Growth Phase
2014
Rapid Growth Phase
JANUARY 2014
Konga raised $25 million in Series B funding, marking
one of the largest investments ever received by an
African startup at that time.
DECEMBER 2014
Konga's Marketplace featured 8,000 merchants
JANUARY 2015
Konga was ranked as the most visited website in Nigeria
by Alexa Internet.
JUNE 2015
Konga acquired the assets and MMO licence of Zinternet
Nigeria Limited to commence mobile payment services.
AUGUST 2015
Konga launched KongaPay to offer safe, reliable, and
seamless payment solutions for Konga’s merchants and
customers.
2013
Rapid Growth Phase
2016
Building Customer Loyalty
APRIL 2016
Konga introduced KOS Logistics and Same-Day Delivery
option to provide customers with a faster, more
dependable shopping experience.
FEBRUARY 2018
Konga was acquired by the Zinox Group, laying the
foundation for Konga’s future expansion.
MARCH 2018
Nick Imudia joined Konga and was appointed by the Board
as CEO.
APRIL 2018
Prince Nnamdi Ekeh, founder of Yudala, is appointed
Co-CEO of Konga, to lead alongside Nick.
2018
Konga Acquisiton by Zinox Group
2018
Merger with Yudala
MAY 2018
Konga was merged with Zinox Group’s retail company,
Yudala, Nigeria’s first omnichannel retail platform
founded in November 2014. A new company logo and
identity was formed.
The months that followed allowed for the integration of both companies' logistics, technology, and customer service infrastructures, broadened Konga’s market reach into previously underserved regions by leveraging Yudala’s existing customer base.
MARCH 2019
Konga launched Konga Travel and Tours, an IATA-certified
travel agency.
This diversification allowed Konga to extend its
services beyond retail and into the travel sector,
offering Nigerian travellers a reliable platform for
booking flights, hotels, and holiday packages at
competitive rates.
2019
Diversifying the Portfolio
2021
Diversifying the Portfolio
JUNE 2021
Konga continued its expansion into new verticals with
the launch of Konga Health, a health-tech distribution
company.
In partnership with the Association of Nigerian Private
Medical Practitioners (ANPMP), Konga Health aimed to
enhance access to quality healthcare products and
services across Nigeria.
SEPTEMBER 2022
Nick Imudia stepped down as Co-CEO, and Prince Nnamdi
Ekeh took over as sole CEO of Konga Group
2022
Continued Growth
2024
Strategic Partnerships
JANUARY 2024
Konga acquired TDiLife, further diversifying its
portfolio with an expansion into the FMCG distribution
sector.
JULY 2024
Konga Health formed a strategic exclusive partnership
with global beauty brand L’Oreal to launch its popular
skincare line, CeraVe, in Nigeria.
SEPTEMBER 2024
KongaHealth expanded its reseller network for L’Oreal’s
beauty products, including renowned brands like CeraVe,
La Roche-Posay, and Garnier